Here’s a boring story: “He was good at it and he succeeded.”
Yawn.
And let’s be honest, you’re yawning because that’s not a human story.

We just don’t believe it

Here’s a kick ass story: She sucked, she got better, she fell down, she got back up, she was chosen in a crazy twist of fate, and after she managed not to sabotage her success, she’s become your role model.” What!? Fascinating! Even without details,

I want to know all about this person!


So… who are you trying to be? Are you trying to be boring? Or are you willing to be fascinating and real?

About the author

Dr. Amanda Crowell is a cognitive psychologist and business coach who helps accidental entrepreneurs get more clients and have a bigger impact. She is the author of Great Work, the host of the Unleashing Your Great Work podcast, and the creator of the Great Work Journals. Amanda's TEDx talk has received almost two million views and has been featured on TED's Ideas blog and Ted Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.