It’s been a heck of a week and I’m glad for a few days off. What are you going to do this weekend? Nothing? ME TOO!

And, honestly, I’m ready for it.

I, like you, am doing my best to show up for the people I care about. I want to get it right but sometimes I get it all wrong… like the time I yelled at my daughter because she wanted to hug me when I wanted to read my book.* 

I want to be empathetic and honest and grounded and peaceful but sometimes I’m pissed and sarcastic and anything but peaceful. And I want to write the very best, most beautiful words in a row for you guys on my ^Almost Daily Catalyst, but I’m always missing the typos, using the wrong their/there/they’re, and getting my punctuation wrong.

The world wants us to hold ourselves to a standard of absolute perfection, and keep ourselves small UNTIL we figure that out.

But of course, that’s some bullshit.

You don’t have to be perfect to be valuable.

I have been speaking with a lot of coaches, and entrepreneurs who are out there hustling right now and looking for that one opportunity… and utterly conflicted about the whole thing. “Should I do everything for free? Am I tone deaf to charge for my services? Should I reduce my rates? Should I not sell at the end of my webinar?” There’s a lot of shame around trying to stabilize, nurture, and grow our businesses.

But that’s nonsense.

This is our livelihood; for many, it’s the ONLY source of income. We are allowed to hold firm to our worth!

And more than that, there are so many opportunities to LEAD right now.

IF YOU WANT TO, you can:

  • Grow your list of potential clients with webinars, and Facebook ads, and challenges
  • Generate buzz around your expertise by reaching out to your channel partners and reminding them of your existence
  • Writing opinion pieces for the New York Times or Huff Post and anywhere else you can get your voice heard,

Honestly, the list of opportunities is just as long as it was before the coronavirus crisis (if not longer), and people have more time to participate. And there’s ZERO shame in going for it.

Seeing opportunity does NOT make you an opportunist.

The people think they know what’s going to happen, but they don’t. The people are going to tell you that “no one is going to….” or “everyone is going to….” or “people are going to say….” or “everyone’s going to think….” and on and on.

The people, in this case, are the media, your great Aunt Edith, the woman hollering at you from across the street, the guy on the internet in the grainy video, and your family.

The people want you to agree with them. Sometimes they will demand that you do so. At times they will inundate you with their opinions, insinuating that if you love them, you’ll get on board with their theories, their worries, and their stories.

But that’s also not true. Your love does not turn over ownership of your brain.

You get to decide for yourself what you think.

About the author

Dr. Amanda Crowell is a cognitive psychologist and business coach who helps accidental entrepreneurs get more clients and have a bigger impact. She is the author of Great Work, the host of the Unleashing Your Great Work podcast, and the creator of the Great Work Journals. Amanda's TEDx talk has received almost two million views and has been featured on TED's Ideas blog and Ted Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.