Avital Spivek, an online tech coach, educator, computer engineer, and martial artist who’s favorite Great Work is helping people who didn’t grow up with technology be successful at applying this new language in their business life.

Consistently inspired by her grandmother’s ability as a magnificent craftsperson, Avital grew to craft anything her heart desired, which later brought her the gift of showing others how to do something very simply – IN COMES TECHNOLOGY!

Avital shares her ability to bring older generations into the world of “Computer Land” and help people understand that the language of technology is just that…another language.

Avital believes that if we can translate our tech, age, generational, and skill-based languages together, we can then remove any feelings of inadequacy and rebuild or personal, AND technological, resilience.

Technology is amazing. 

But as the world of technology keeps growing it can also be rather frustrating, especially if you grew up in a world prior to handheld computers we can now keep in our pockets. 

Building a resilience against the growing technological advances is what Avital Spivek does best. 

As an online tech coach, educator, and computer engineer, Avital helps us understand that the language of technology is just that…another language.

I loved Avital’s perspective: if we can avoid getting burned out in the first place, we can have more joy. 

Avital describes her own experience of learning how to observe her energy stores, and then recharge them so they never get low. 

It’s a wonderful, mind-bending perspective that can help us all get off that dreaded “productivity roller-coaster of doom” that I describe in my book, Great Work (definition on page 199!).

About the author

Dr. Amanda Crowell is a cognitive psychologist and business coach who helps accidental entrepreneurs get more clients and have a bigger impact. She is the author of Great Work, the host of the Unleashing Your Great Work podcast, and the creator of the Great Work Journals. Amanda's TEDx talk has received almost two million views and has been featured on TED's Ideas blog and Ted Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.