On this holiday episode of Unleashing YOUR Great Work, we are charged with the task of defeating “shiny object syndrome” with the help and leadership of Consuela Muñoz.

Certified strength coach, speaker, author, and founder of The CEO Way, Consuela believes that everyone should be more excited about the work they are doing, and that celebrating and engaging your strengths is how you own your confidence.

Consuela reminds us that if we are finding ourselves “sick-to-our-stomach” in the work we are trying to accomplish, it’s alright say to ourselves “I have to do something else.” When we dive deeper into things, we realize and understand that we may be in the right place, we are just disengaged. And, more importantly, we have lost sight of our strengths.

Some say “Life is short”, but Consuela’s perspective is that “Life is LONG.” Remember, if there’s something that others don’t understand about you, whether it be something that makes you feel weird or feel different, THAT is most likely your strength worth fighting for.

Consuela is a Clifton Strengths Finder Expert, and her coaching practice is about using our strengths to avoid “shiny object syndrome.” 

When we are trying to make time for ourselves and rebuild our resilience, it is SUPER EASY to get distracted by all the shiny objects, especially this time of year – Product Sales! 

Year – end goals! 

New Year, New Me! 


If any of those strike you as joyful, they go for it! 

But, if it all strikes you as too frenzied, manic, or externally motivated, just say “NO.” 

And then go do something that feels calming, grounding, and nourishing instead.

About the author

Dr. Amanda Crowell is a cognitive psychologist and business coach who helps accidental entrepreneurs get more clients and have a bigger impact. She is the author of Great Work, the host of the Unleashing Your Great Work podcast, and the creator of the Great Work Journals. Amanda's TEDx talk has received almost two million views and has been featured on TED's Ideas blog and Ted Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.