Julie Ellis, a co-founder of Mabel’s labels and the author of Big Gorgeous Goals, has a unique perspective on success. When she and her co-founders sold Mabel’s Labels to Avery, she felt both proud of the accomplishment and sad about losing what they had enjoyed building. This is a very common but rarely discussed part of Great Work. 

So much of what we talk about focuses on getting started and overcoming hurdles, staying at it, and building toward success.

But what happens when we get it? 

What happens when we do the impossible, summit the mountain, and achieve the dream?

What do we do with the reality that even though we are grateful for the success we’ve achieved, we are also confronted with the loss?

This is Julie’s story. Julie’s process of recovering her excitement for the work that was ahead of her helped her to develop her philosophy on Big Gorgeous Goals, which in turn became her book. 

One of my favorite parts of my interview with Julie Ellis was when she spoke about the entanglement of grief and gratitude. 

When she and her co-founders sold Mabel’s Labels to Avery, she felt both proud of the accomplishment and sad about losing what they had enjoyed building. 

I appreciated her perspective on how she figured out how to discover joy and excitement for the work that was ahead of her. 

Julie Ellis’s perspective that we can’t achieve our Big Gorgeous Goals alone — that we need the support of other people alongside systems and structures that bolster and reinforce our work—is a critically important one. 

Big Gorgeous Goals, and it’s cousin Great Work, have to be pursued in the community. This is why Julie and I are excited to welcome our tribe into our Lunch, And series! The first one focuses on Julie’s book. 

We hope you will join us! 

Join us as we discuss:

·   How to set big, gorgeous goals to pursue in your one wild and precious life

·   How to believe in a goal that you feel like you have no business wanting or pursuing

·   How to discover joy and excitement for the work that is ahead of you

·  How to assemble systems, structures, and people to support your big, gorgeous goals

Is your great work behind you or only beginning

About the author

Dr. Amanda Crowell is a cognitive psychologist and business coach who helps accidental entrepreneurs get more clients and have a bigger impact. She is the author of Great Work, the host of the Unleashing Your Great Work podcast, and the creator of the Great Work Journals. Amanda's TEDx talk has received almost two million views and has been featured on TED's Ideas blog and Ted Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.

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