Have you ever met anyone who seems effortlessly innovative or full of great ideas? If you have, you may have met a border-dweller.

A border dweller is a term from sociology that refers to people who live close to a border between countries and experience a culture that reflects both countries.

In psychology, we borrow that term to refer to people who see connections between seemingly unconnected fields.

Ron Tite is a classic border dweller.

Whether he’s bringing entrepreneurial ideas into comedy or finding the common thread between content and advertising, Ron has his eye on innovation. 

I met Ron Tite when he came to speak to my cohort of Grads at Heroic Public Speaking. 

 He told us about a strategy that is useful whether you are building a standup comedy set, a keynote speech, or learning how to explain your services. 

You start working on it, trying out lots of options, and then, lo and behold!

Something works (silver!)! Then the real work begins. 

How do you improve it, and when does it best work?

What has to come before it and after it?

Over time, these bits become your signature pieces of content; those magic moments that people remember and ask you to repeat again and again. 

In short, it’s not enough to hit on something good, you have to work it up to perfection. 

Join us as we discuss:

·    How to build trust in a crowded and noisy world

·    How Ron has built a public speaking career by going from being a comedian who knows business into a funny business guy.

·    How Ron sees the difference between pure art and Great Work 

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About the author

Dr. Amanda Crowell is a cognitive psychologist and business coach who helps accidental entrepreneurs get more clients and have a bigger impact. She is the author of Great Work, the host of the Unleashing Your Great Work podcast, and the creator of the Great Work Journals. Amanda's TEDx talk has received almost two million views and has been featured on TED's Ideas blog and Ted Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.

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