Hi, I'm Amanda!
Change Maker | Reluctant Runner | Coffee Connoisseur
Hi, I'm Amanda!
Change Maker | Reluctant Runner | Coffee Connoisseur

I didn't set out to be a business owner.
In fact, if you had told me 10 years ago that I would have a successful coaching business and do things like do sales campaigns, produce a podcast, and write social media copy I would have argued with you.
HERE'S ME FROM 10 YEARS AGO:
"That's not who I am. I'm not the kind of person who wants to hustle for business or persuade people to buy things. I don't want to work every night and weekend. I'll just go to work and collect my paycheck, thank you very much."
I was what you might call an Accidental Entrepreneur.
(And if you are an expert, consultant, or coach you might be, too.)
Even though:
- People often asked me for help (inbound leads!)
- I had a lot of expertise that I wanted to share with them (productizable knowledge!)
- I really liked the idea of having a diversified income stream (an entrepreneurial spirit!)
I just didn't see an entrepreneur when I looked in the mirror.
I spent the first two years of my business thinking of myself as a writer with coaching clients... and, honestly, I was paid like one.
(Read: I made almost no money).
After a year of working too many nights and weekends and making a grand total of $3,000, I realized that whether I admitted it or not, this was a business. And I either needed to figure out how to do that right, or give up what was (seriously) the worst hobby ever.
So I started from scratch and brought my obsessive, professional researcher skills to bear.
I was SO SURE I could learn it all myself... I mean, how hard could it be?
It was hard.
The following couple of years were simultaneously invigorating AND terrifying.
I made a LOT of mistakes!
Here's a short list:
Those moments were some of the hardest I've experienced in my life.

But I also had some amazing victories!
I want you to have that clarity, too... because building a private practice is HARD.
In fact, building any kind of business is a great way to come face to face with your worst fears and insecurities on the regular:
Terrified that you are a fraud and everyone will find out?
Entrepreneurship dishes up imposter syndrome daily.
Worried that you are a selfish narcissist for wanting something of your own?
Being a business owner is going to push that button 7 times a week.
Secretly convinced that you are actually deeply lazy and unmotivated?
The bottomless pit of "business tasks" will mock you ever minute of every day if you let it.
Worried that others will find out you have a business and see you as an insincere snake oil salesperson who cares more about making money than the people in your life?
Well, building a private practice actually requires that you prioritize making money, thereby throwing all your money drama back in your face.
First of all, NONE OF THESE ARE TRUE!
It's just your brain pointing to the things that are standing between you and the bigger game you want to play with your life. Fully 50% of the work that I do focuses on helping people overcome their own BRAIN so they can find clients, create content, enroll clients, and enjoy their business.
Second, I work primarily with coaches, and therapists. Helpers just like me who never intended to have a business! This means that a whole lot of that drama is subconscious; tucked away unexamined... while wreaking chaos on your success.
Step One
Step Two
Here are some resources to get you started:
- Do you need help getting things done without burning out or feeling overwhelmed? Click here!
- Do you need support with your imposters syndrome, burnout, and procrastination? Click here!
- Are you looking for a deep dive on mindsets? Click here!'
- Wanting some help? Learn about my coaching services here.
Ready to Take Control of Your Business?
But I also had some amazing victories!
I want you to have that clarity, too... because building a business can be HARD.
In fact, building any kind of business is a great way to come face to face with your worst fears and insecurities on the regular:
First of all, NONE OF THESE ARE TRUE!
It's just your brain pointing to the things that are standing between you and the bigger game you want to play with your life. Fully 50% of the work that I do focuses on helping people overcome their own BRAIN so they can find clients, create content, enroll clients, and enjoy their business.
Second, I work primarily with experts, consultants and coaches. Helpers just like me who never intended to have a business!
This means that a whole lot of that drama is subconscious; tucked away and unexamined... while wreaking havoc all over your success.
Step One
Step Two
Here are some resources to get you started:
- Do you need help getting things done without burning out or feeling overwhelmed? Click here to learn about book and the Great Work Journals!
- Are you looking for support and community to build your business? Click here to learn about the Great Work Community!
- Are you looking for a deep dive on how mindsets impacts your business? Click here to learn about my online course, Success is an Inside Job.
- Are you seeking mentorship and advice? Learn about my coaching services here.