Is growing your practice going slower than you would like?
You’re not alone.
All of the therapists and coaches that I work with have gone as far as they can with what they know. They know they need another way, and that it likely has something to do with “marketing.”
And that's when things get complicated.
The mind drama that erupts in the minds of coaches and therapists when the word marketing is dropped is immediate and far reaching:
I HEAR YOU. I felt the same way.
And yet… look around.
Do you see all the people who are in pain? Do you see how little self-love, acceptance and compassion permeates our culture right now? Do you see how lonely people feel?And do you know whose job it is to do something about that?
Thusly, you arrive at your catch 22: Desiring to make a real difference in the world with your work, but terrified that you don’t have what it takes (and, secretly, you don’t WANT to have what it takes).
So, you turn to your old comfy standby: “it’s not ethical to market or sell,” throw up your hands at the state of the world, and return to that same old groove that isn’t working.
Gosh, that sounds terrible. Who would ever want to make the choice between doing important work while being inauthentic or being stuck in authentic obscurity?
Well, guess what?
That’s not the real choice- that’s your brain setting up an all-or-nothing scenario specifically to keep you stuck.
Welcome to your client’s side of the room.
This is a classic case of judging something harshly before you know what it is, so you can avoid experiencing the discomfort of growth.
In this case, the thing you are judging harshly before is YOU:
You think you have to be sleazy, exhausted, and living way outside your comfort zone to succeed like that.
But what I’m saying is that kind of sleazy, old school marketing IS NOT THE WAY.
Even if you gave it your all, it wouldn’t work for you!
Okay, Amanda, what will work?
Step 1: Stop playing at “I can help anyone with anything" and develop an authentic, passion infused practice.
Step 2: Align your voice in the world to that single, pulsing, passionate message. This involves shifting the way you talk about your work in the world, online, and in your materials
(Note, if you struggle to write copy, this is why!)
Step 3. Create and implement a streamlined and flexible marketing plan that leverages a vibrant community of partners invested in your success.
Step 4: Grow to love the business side of your practice as much as you love the work itself.
Right… and how do I do all that?
You can do it alone. I'll gladly provide you a few places to start from the dozens of books and courses I've taken and you can dive in, just like I did. Most marketing experts are focused on traditional persuasion marketing or on the online business mode, but you can find lots of good gems to try! I've learned to enjoy all of that learning and experimenting enormously, and maybe you will, too!
Or you can take the shortcut and get some help. This is recommended because I don't want you to wait 2 years to start making enough money to thrive.
The Build Your Practice Accelerator is designed to help you move through these steps quickly and entirely without drama. All for an investment aligned to getting roughly 1 new client.
Think of the Accelerator as your decoder ring, and me as your interpreter.
I think you’ll be surprised by what we can do together, and how natural and organic it will feel.
In fact, I think you’ll find it exhilarating! This work is about unleashing the passion you’ve been suppressing or ignoring or judging as “not enough” and then watching your own authentic passion accelerate your growth.
It’s going to be SO. MUCH. FUN!
I am currently talking to people to figure out who’s ready to set off on this journey.
Is it you?
Let’s find out.
12 Live Online Class Sessions alternating between Practice Building Secrets and Action Accelerating Masterminds
Two Live Online 1-on-1 coaching calls to get you unstuck and moving quickly (Scheduled at your convenience)
Access to a tight-knit community of therapists and coaches committed to each other's success
Access to a library of Done-For-You resources
Live Online Office Hours: Once a month to share your work, get feedback, and learn from others in the Accelerator
Online community with which to share your drafts, get feedback and support each other
Everyone who participate in the Build Your Practice Accelerator qualify to get extra coaching to prepare and present at a Therapist and Coach Connection Hour. This is a great opportunity to pilot a signature talk or try your hand at public speaking in a supportive, low stakes environment. And, of course, as a client of mine, you will always be able to attend the TCCH for free!
- Lucy Bichsel, PhD
Break through your blocks and grow your practice!
Success is an Inside Job: Hack your brain, grow your business focuses on introducing the science behind three mindset blocks that are keeping you from taking action in your business.
After you understand your mindset blocks, you'll be ready to ROCK the Accelerator!
Here's what you get!
In the past, I was just throwing things against the wall to see what would stick. Now I depend on the Mastermind as my workshop & development team.
In the time since we’ve started, I’ve gained clients both 1-1 and for my workshops. Amanda’s methods deliver as promised. She’s no-nonsense and to the point. She’s an endless resource for, well... resources! I would definitely recommend joining Amanda’s next mastermind to anyone who really needs to turn their private practice into a legitimate, money-earner or just fill up their calendar and up-level their client reach
- Candice Harper, Lova Coach
I don’t believe that one can have a successful therapy practice without significant dedication and clinical skill but I know plenty of therapists who have these things and yet struggle to take their business where they want it to be.
That was me a year ago.
Thanks to Amanda, it's not any more. Working with Amanda transformed my practice into a vibrant and stable business that is well supported by a network of people whom I deeply respect.
Now, a year later, I have reached my every goal.
-Gaiane Kazariants, PhD
Amanda Crowell, PhD
Dr. Amanda Crowell is a cognitive psychologist and business coach who helps therapists and coaches get more clients and make more money. Amanda’s TEDx talk has received more than half a million views since January 2019 and has been featured on TED’s “Ideas” blog. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, and Quartz. Amanda combines her expertise in cognitive psychology, marketing, and mindset hacking to help therapists and coaches create the practice they need with clients they love.
Alyssa Adams, PsyD
Dr. Alyssa Adams is a clinical psychologist and business coach who helps coaches and therapists to grow their practices and make even more money working for themselves so they can focus on serving clients they love. She has been featured in media outlets, such as Brit + Co, Popsugar, Bustle, and has authored numerous scientific publications. She created a successful coaching practice and subsequently left her leadership position with the federal government, and she is passionate about supporting other coaches and therapists to find autonomy and financial freedom working for themselves.
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