How To Know If Your Great Idea Is Worth Pursuing | UYGW056

Welcome to unleashing your great work, a podcast about doing the work that matters the most to you. I'm your host, Dr. Amanda Crowell, a cognitive psychologist, coach, author of the book, great work and the creator of the great work journals. Every week on this podcast, we're here asking the big questions. What is your great work? How do you find it? And why does it matter? Whether we do it? What does it actually take to do more of your great work? without sacrificing everything else? And how does the world change when more people are doing more of the work that matters the most to them? Stay tuned for answers to these questions, and so much more.

Have you ever been out walking the dog or in the shower or driving mindlessly home from work and you get a great idea? Because I'm what you might call an ideas person. This happens to me at least once a day, I have fully formed ideas delivered to my brain out of nowhere on the regular. A while ago, I was out walking the dog and I got this idea for a personal development memoir style podcast called Who the hell are you? And the idea was that each episode would share a story about me, but each episode would tell a totally different story, representing the different stories I could tell about myself and who I am, while also showing that no matter what our stories are, we have options about where we can focus our identity. Full Episodes came into my mind while I was out there walking, there was even a theme song. And by the end of that walk, I had five episodes fully planned in my mind. Another time I was at the grocery store pondering just how few eggs there seem to be when I got an image of a sailboat with two sales one, which was emblematic of mindset. And the other one, which was focused on sales tactics. These are the two things that drive client creation, said my mind, I think it was maybe meant to be a social media post. But it came into my mind like a vision. Another idea that hit my brainwaves back in June, which was when my book came out, was when I realized that people who resonate with the concept of great work, need a community, we can call it the great work community. There were lots of details, weekly planning celebrations, co working sessions, access to the hive mind through a Slack channel, just in time courses, on and on the ideas when these three examples represent the kind of ideas I tend to get. And while they may not be exactly the same as yours, I bet you do have vivid and exciting ideas that blow through your brain to the question becomes then what do we do with them? Now my previous tendency was to say yes to every idea, spread myself super thin, and then find myself curled up on the bathroom floor weeping from exhaustion, that was not a good strategy. Clearly, I needed a better process to help me decide whether a great idea is truly great, or whether it's just okay. Or maybe even it's a terrible idea, disguising itself as a flash of genius. And over the course of the last seven years of being a solopreneur, with a bias towards Yes, and coaching other over giving expert entrepreneurs, I have found something that works. Let's talk about it. And then you can try it out for yourself. Now in the show notes of this episode, you can find a link to a map of this process I'm about to go through. You can grab it when you're ready, but because I know that I have not ever in my history listened to a podcast when I wasn't moving through the world, like walking the dog or driving the car, or riding the subway, just No, you don't have to look at the map to follow the episode. It's just there for your records and your review. Okay, now, step one, you have to say no to that great idea. No matter how good it is. I turn every single idea away at the door. Nope, I'm busy. It's not your time. See you later. Bye. This is an important first step and it is nothing to be afraid of. At any given time, you are already in the middle of other commitments. Those things need and deserve your time right now. You can reconsider this great idea. When it's time to set new goals. For me. I do that every 90 days. But what I don't want is for you to turn on your heel and go in an entirely new direction today. This is not how I want you to be living your life. It creates chaos and exhaustion. Now take the great work community when it popped into my brain fully formed. I was in the middle of a book launch. Now part of me argued forcefully that a community would only support the launch. My brain has a tendency to believe that now is all Ways the right time. And when I say no, it gets really upset, why don't you want us to succeed Amanda, but I am 45 now and a grown up and I am on to my brains tricks. The wiser part of me now realizes that diversifying my work at that moment, would have diluted the book launch and utterly exhausts me at a time that was already really emotional. I mean, a book birthday is vulnerable, it feels a little bit like sending your baby off to kindergarten. The last thing I needed was to add another vulnerable things to the mix, in this case, the launch of a membership community. So I killed it. I recommend that you say no to every great idea that occurs to you. Even if you know in your heart that you will eventually say yes, it is critical that you first say no, this assertive boss, Lady power puts you in control of your projects. So if and when you do take on a new project, it has a real chance to succeed. More importantly, though, the truth is that when you are in the throes of receiving an idea, you really can't tell if it's a good idea, let alone if it's your next great idea. Everything sounds amazing when it's new. But I can tell you from experience that most of these ideas are either totally off topic, utterly irrelevant, or painfully half baked. Sometimes, they're really bad. But you can't see that right away. Which is why you must give your idea the chance to die. I found that the surest way to discover whether an idea has the staying power it needs to go the distance is to kill it off. If the idea was just passing by on its way to its real owner, it will just shrug and it will vacate the premises. And lovely though it surely was good riddance. We don't have time for ideas with no staying power. Take that podcast idea I had, who the hell are you? I was so sure that this idea had legs. It already had a jingle for God's sake. But as soon as I said no to it, it just evaporated. I hadn't really thought about it again, until I was trying to come up with examples of ideas that didn't fly for this very episode. It wasn't that it was a bad idea. I enjoyed its visit. It just wasn't a great idea for me to act on in any significant way. Right now. This is truly the most common scenario, a great idea pops in, gets us excited and slides right back out. And if you don't give it a chance to die to leave, you will find yourself stuck trying to force through a bunch of half baked unenthusiastic ideas. Or, and this is way worse, you might sit around shaming yourself because you feel like you can't finish anything. But it turns out that those ideas you didn't finish weren't meant to be finished by you. So step one, kill your great idea. Be cold hearted and relentless. I no longer ever given ideal life on its first appearance because I have been burned too many times by bad ideas, clogging up my to do list. And if your idea is truly a great idea, it won't stay dead. It will keep showing up flitting across your brain adding new details and connections. And if it's a great idea, it will grow in energy. So step two, we watch what happens to your idea, does it grow? Does it feel even more captivating on the third approach than it did when you first got the idea? If the answer to these questions is yes, then it might be worth considering whether this is your next great idea. And let me just tell you, when an idea is a great idea, it will not leave you alone. This is what happened with the great work community. At first, the idea was just a co working community. Everyone I know is eating lunch alone and feeling overwhelmed by their to do list. Live gatherings around lunchtime where we share our intentions get some light touch coaching, and get some of it done together would be awesome. It really would. I agreed. But I killed it. Not Now I said then the great work journals joined the cause. You see, I thought that using the great work journals would be easy for people. It's the exact method I use to do everything while keeping the lid on my perfectionism and my overwhelming my burnout. And people who are using the journal, either because it naturally fit their way of thinking about work or because they're clients of mine and we've worked through setting their goals. They tell me that it has changed their life. I know it works. But I also know that people stall out in a few predictable places. Specifically, people want the chance to talk about their 90 Day goals before they commit to them. When they have the chance to do that. They are unleashed on their great work in the best way. And people need a structure Good place to do that.