Category Archives for Vision

Simon says… why?

Yesterday, we worked to make our vision statement a little bit more concrete, moving from broad notions of achievement and accomplishment and into the moments of our lives.

Take a moment and look at your mind map, then write up a simple summary on the first page of the guide.

Bam. 1/3 of your strong vision statement, DONE.

This alone will amp up the power of our vision’s magnet.

But if you want to turn it into a rare earth magnet (the strongest magnet on the planet!) then we have to add the “Why.”

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Extract the concrete

This week we are spending some time thinking creating a vision for your business. While you were doing it, it’s likely that you felt motivated and excited. And yet, it’s also likely that when you were done, you weren’t quite sure what any of it MEANT.

In concrete terms, what are you supposed to DO?

Part of the reason vision exercises can feel so “froofy,” despite their clear and necessary place in goal setting, is that they don’t tell you what to do next. And without that concreteness, it can feel frustratingly like empty motivation.

To counteract that feeling, let’s do some brainstorming using what you came up with yesterday as our starting point.

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You *DO* know what you want

Last week I talked about how so much of what we seehearthink and do comes from what we are choosing to perceive. After sitting with that for a week I hope you feel, as I do, that almost anything is possible for you and your business.

Which brings us to the next obvious question:

What do you want?

Now if you are like most of the people I work with, this question feels enormous. It can immediately overwhelm you, and make you feel like you actually don’t know what you want.

But that’s not true. You DO know what you want.

I’ve had hundreds of conversations with therapists, coaches and other entrepreneurs where I ask them what they want for their business. At first they say something neutral like “I want to help people” or “I’d like to worry less about getting clients.”

And while I’m not arguing that they do, in fact, want these things (they absolutely do love to help people, and who doesn’t want to worry less?), I also know that there’s a whole lot more to what they want.

The same is true for you.

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Depends On Who You Ask

Today is the last day of our week-long foray into perception research and optical illusions!

I hope you enjoyed it- we all need a distraction right now! I LOVED hearing from you this week! Here are some things I heard:

  • The girl I can get to go back and forth by willing the foot back and forth. Have no idea how it works since the head also shifts with each way it turns. My answer is sorcery. It is sorcery. lol Will have to keep working on the dress. 🙂
  • Your daily catalyst today was wild!!! I was so solidly in the gold and could not stop trying until the FaceTime call with a patient. When the call was over I still had your post open on the screen and the thing was blue and black. Unbelievable.
  • IT’S YANNY. YANNY I TELL YOU! I can’t find Darth Vader.
  • I am trying to keep a positive perspective on this whole pandemic. These visual examples are a fun reminder of that!

It has been a fun reminder for me, too.

Perception research is “basic” research in cognitive psychology, meaning it isolates a single piece of the human experience and tries to figure it out without all the chaos that comes along with looking at a human in context. That kind of “messy” research is called “Applied Cognitive Psychology.”

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Hidden in Plain Sight

Hidden in Plain Sight

In our last we talked about the key to hearing Laurel and Yanny is to understand that both are there, but one is the “figure” and the other is the “ground.” I put quotes around them because they are visual terms and I don’t know their auditory equivalents. But today we are looking at the real thing!

One of my favorite optical illusions are figure/ground, or white space illusions. Here’s my absolute favorite of these- to my eye it is absolutely beautiful.

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how do you see that

How Can You See That?

“That dress is BLUE!” – 50% of people before the internet imploded

On February 15, 2015 something terrible happened. Half of the world’s population spontaneously decided that the other half of the world’s population had categorically lost its mind.

“Do you believe that she thinks that dress is gold and white? HA HA!” You said to a room of people you trust… but only some of them were nodding. Some of your very own friends, family and close-knit work crew were looking at you like you had somehow lost YOUR mind!

Brother against brother! Cubenate against cubemate!

It took the internet almost 3 full minutes to recognize that a perceptual battle royale was underway and turn it into a viral phenomenon bestowed with the internet’s biggest honor: people said it “broke the internet.”

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blogging on a daily basis

Six Lessons from ^Almost! Daily Blogging: A behind the scenes look

Today marks three full weeks of The ^Almost Daily Catalyst! Seth Godin has been encouraging me (and, you know, the other 4M people who follow him) for 2 years to blog every day, but it always felt like such a big ask.

I started as more of a blogger than a coach, then the coaching took off and the blogging dwindled to maaayyyybbeeee once a month. And yet, the call of regular writing was always running along in the background like an excitable little dog.

“Bark! Bark, bark!” he says! (That’s dog for “Hey! We could write a blog about that! And this! And that! We totally have enough to write every day! Let’s do it! It will be SO. FUN.”)

Unfortunately, those thoughts were being “managed” by these super “helpful” thoughts:

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Three secrets that grow your practice fast

The three secrets that grow your practice fast

In October 2018 I launched my first group coaching program. The group that came together was a fun-loving, passionately dedicated, extremely supportive crew.  Together we dove into refreshing websites, rewriting copy, getting out into the world, and generally going all-in on our private practices.

To our collective delight, everyone was full by the end of the program. Imagine that, will you?  We started as a group of people who had private practices and amazing therapeutic skills, along with a lot of confusion (and, if we’re honest, some fear) about whether and how to get clients.

The next round of this program (the Build Your Practice Accelerator) starts up in March and to prepare I’ve been watching our recorded calls, looking for clues about how and why the program worked so well. While I was watching, one of the mastermind members spoke directly to the mystery of it all:

“You know, it’s strange. I’ve been trying to figure out what we’ve been doing that has been so effective. I mean my website is a lot better and I’ve got all these ideas, and I’m enjoying the business side of having a practice for the first time EVER… but it’s not like people are mobbing my website and I’m not running around all over town networking with lead magnets… the only thing I can come up with is confidence… and clarity… and the fact that I’m actually doing something to promote my practice for once.  Do you think that’s all it is?”

Is my client right?  Is it ONLY confidence, clarity and action? And, maybe most pressingly, is the word “only” even appropriate in that sentence?

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How to get a book deal: A behind the scenes look

Forever and ever I’ve wanted to be an author. And forever and ever I thought that was impossible. See, I’ve got this eye thing from childhood seizures (long story, I’m fine now) that makes it really hard for my eyes to see typos (I also CANNOT find Waldo, but that’s a story for another day). And to me, that felt like an insurmountable problem!

It’s not like people didn’t like my writing… they would read my blogs, and told me they enjoyed my emails… but I assumed they liked it because I have a quirky sense of humor, not because it was GOOD or anything like that.

Or at least that’s what I told myself because:

There is no dream scarier than the one you have buried deep in your heart.

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changing our mindset

Changing the Way We Think About Victories

What comes to mind when you read this: “VICTORY!”
Is it an image of a sweaty, smiling, totally fit person with all the right gear arriving at the top of a mountain, gazing in wonderment at the vista she’s earned?
Sometimes it’s like that. And isn’t it nice!
Sometimes, however, it’s something more like army crawling through an abandoned and collapsed coal mine, ravaged by intense claustrophobia, coming face to face with rats, and totally cut off from the light of day. When you finally emerge into the still dark cave before the opening into rainy day beyond, there’s no happy dance. You just put your head down and ask, “Can we be done now?”

That’s a victory, too.

It’s the victory of making it through burnout. It’s the victory of really being there for someone you love who has cancer. It’s the victory of coming out the other side of an autoimmune flare up. It’s the victory of launching a product that flops. It’s the real stuff of being a hero.
Be proud of these victories, too.