Happy Friday Friends!
If not, maybe now is the time to concoct a plan?
You deserve those things.
Before you head off into your weekend, I wanted to invite you to an online event I’m having on Monday at 11am. Dr. Alyssa Adams and I are hosting a webinar about four simple tweaks you can make to your website to help you convert visitors to your website into potential clients. But, it’s not just a boring zoom webinar with dry tips and powerpoint slides- it’s a PARTY!
4 Simple Steps to a High Converting Website! <<<Register here!
During this live event on Monday we’ll be sharing four simple tweaks that have a big impact on your website’s ability to convert visitors into leads, and then diving into the first one: creating a simple and cohesive look and feel for your website. We will do some fun branding games and you’ll have a chance to workshop your ideas in our supportive community.
If you are a coach or a therapist (or, even if you are thinking of becoming one), please consider joining us.
If you aren’t a coach or a therapist but you are curious and want to hang out, please feel free to join us (just know that the tips will be targeted to someone seeking clients for whom to provide supportive services).
It would mean a lot to me if you would forward this to one or two therapists that you know who might enjoy this free event.
I’ve been working hard to get the word out, and I’d appreciate your help. <3
Most importantly, of course, I’d love to see YOU there.
Four Simple Steps to a High Converting website, Monday, May 11th!
The next community event has been scheduled!
On Monday, May 11th, Dr. Alyssa Adams and I are hosting an online event about the 4 Simple Steps to a High Converting Website! <<<Register here!
In this online event, we’ll present the 4 Simple Steps to a High Converting website, which will make website building EASY + CLEAR, so that you can immediately take action to make website changes that will draw in the right clients. We think we need SO MUCH on our website, but we don’t! We just need the RIGHT things to turn website visitors into clients.
Have a great and restful weekend, and I hope to see you Monday at 11am.
PS- This live event launches our three-week website retool challenge, where we provide coaches and therapists with the support they need to make drama-free progress on their website, even during all this craziness. You can come to the event without joining the challenge, or you are most welcome to do both.
I’ve noticed a shift in the world lately. We used to endlessly speculate with each other about when things would get back to normal.
Lately, as the realities of the breadth and depth of this outbreak settle around us, the conversation is shifting. We’ve begun to wonder: Where are we going? What are heading towards?
Only one thing seems certain; we aren’t headed back towards “normal.”
I’ve largely opted out of these relentlessly speculative conversations because I hold two things be true no matter what:
We were built for this
The blessing and the curse of humanity is our ability to create familiarity and normalcy in whatever circumstance we find ourselves in. And this is true even when that circumstance is wildly different than what came before. You’ve experienced this!
If you have kids, you can remember the way the world went from black and white to technicolor when you brought your child home. Suddenly a million entrenched beliefs you had about yourself and the nature of life flew out the window. “I need my sleep! I’m not touching poop! Going to the bathroom is private!” It was a shock for a minute, but then it became life. You built plans and had ideas inside of that new normal, no matter how radically different it was from what came before.
Or if you’ve lost a dearly beloved you might remember how that loss made every mundane thing sacred for a minute. Every single time you ate food, you looked at the place across the table. Every single time you had the impulse to reach out, you were gut punched by absence. It was a painful and visceral, but then it began to settle. You began to feel the scar instead of the raw wound, and you built a life, reluctantly, in the new normal.
That’s what humans do. We settle and we build a life in the new normal.
We will do that this time, too.
I find that endlessly calming. I don’t need to know the details because I believe that whatever it, we got this.
The second reason I avoid these conversations is that the primary assumption in most of them is that we will somehow be delivered to a reality that is constructed somewhere beyond our control. There are forces that shape the nature of our world, we recognize, but they are out there. In here (in me, with us, right now), we have no role in that.
And that, to be frank with you, is a bunch of cowardly bullshit.
We are creating this reality together
In the same way that we created the reality we have left behind, we’ve created the routines and tenor and the substance of today. And, we will create the new normal, too. There is a finite group of people on this planet whose interactions and leadership and intentions are the ONLY THING* driving what happens next.
On a global scale, how we care for our planet and negotiate our interactions literally creates the health and wealth of our entire species.
On the scale of our country, there are mechanisms for change coming our way. How we engage with those ideas and listen to each other changes everything, immediately, if we choose it.
On the scale of our communities, the way we support each other and appreciate each other and give each other the benefit of the doubt creates the culture of our schools and our homes and our grocery stores.
On the scale of your business, what you choose to declare about who you are on your website and in your message about why you’re here and what you’ll never stop advocating for, decides what happens next.
The truth is, we get to choose. We’ve been choosing the whole time, and we are choosing right now.
There is no externally mandated new normal that is coming to conquer us. And there is no pain in this change that can defeat us if we choose to begin imperfectly and move forward with intention.
Now really is the time to decide what you deeply, truly want. As the new normal takes form around us, how do you want to show up? What do you want to create?
*PS- I firmly believe in a higher power. I also firmly believe in our free will. Together this means that our higher power is in us, and when we move with our greatest intentions and our highest self we will create a more perfect world. The great news is that we don’t have to agree about this: whether we are staunch realists connected to the chaos theory of reality or bought into a directed flow of intention from a higher power, our own impact is undeniable. When you are hungry, you operate inside that chaos/god sphere to make a sandwich. Regardless of what you believe, this is the one thing you cannot deny: your choices matter. Your intentions shape your reality.
PPS. You don’t have to do all this thinking alone! Join us for the next few weeks in the website retool challenge! It’s a 🎉Mental Health Awareness Month Celebration 🎉with design tips and simple website tweaks that bring you more prospective clients! And if you are already signed up, please consider inviting a friend by forwarding them the link. The more the merrier!
This is a modern tale, if ever there was one.
I wake up at 5, wander downstairs to get my coffee and do some writing. Life is good!
Around 6:30, as always, I take a look at the ^Almost Daily Catalyst to try to find the typos and make sure it’s scheduled properly.
I log into Convertkit, and there is no Catalyst. How did this happen?!
Panic! Searching! Realization. Acceptance? And then…Continue reading
This is the 37th ^Almost Daily Catalyst, which means that we have entered the 8th week of the coronavirus quarantine.
How are you doing?
I live in the NYC Metro region and it’s been tough. Everyone knows someone who has been infected. Almost everyone knows someone who has died. Some of my students, clients, and friends have had multiple deaths in their close circle of family and friends.
These are hard times.
And while it is absolutely important to shore up and move forward, it’s also very, very important that we create space in our lives to recover from the emotional toll of it all.
Everyone needs an oasis right now.Continue reading
Last week I had my first multi-day headache in years. It crawled into my head on Tuesday, hit it’s peak on Wednesday, and slunk out the backdoor leaving me delicate but better on Thursday. Right in the middle of everything, I had to stop and take a break.
It was terrible timing for an unplanned break!
My criteria for Oases on Demand is that I have checked it out my very own self, everything works out in the end, and no one is in any real pain. I want to see conflict and tension and a compelling arc with strong characters, don’t get me wrong… but I don’t want to question the meaning of life or the nature of humanity.
Ahh, do you hear that? That’s the sound of a lovely, high powered vision pulling on us like a rare earth magnet (the most powerful magnet on the planet!), encouraging us to get to work, make a difference, and create our dreams (in a healthy and balanced way, of course).
The next step is to get started!
So, what do I do next?
Well, here’s one of the paradoxes of change management: what creates excitement overall (a high powered vision statement about end results), makes for terrible motivation on the day-to-day.
When I think about having a “big platform and a small team” (from my vision, which I shared yesterday) it excites me… but then I realize that I can’t accomplish that today or even this week.Continue reading
This week we have been talking about the strong, concrete vision for our business as a magnet. Yesterday we turbo charged that magnet with our why, investing it with our hopes for ourselves, our “we” (the people we seek to provide for and protect) and our “one” (the world we want to change).
On the first page of your guide, you should something like this (this is mine):
I want: A thriving and diverse practice where I offer limited 1:1 coaching, and accessible group programs while also writing, speaking, and being a known source on marketing, mindsets, and change. I want a big platform, a small team, and a lot of supportive friends, clients, and colleagues who help me make my vision a reality, while I help them make their visions come true.Continue reading
Yesterday, we worked to make our vision statement a little bit more concrete, moving from broad notions of achievement and accomplishment and into the moments of our lives.
Take a moment and look at your mind map, then write up a simple summary on the first page of the guide.
This alone will amp up the power of our vision’s magnet.
But if you want to turn it into a rare earth magnet (the strongest magnet on the planet!) then we have to add the “Why.”Continue reading
This week we are spending some time thinking creating a vision for your business. While you were doing it, it’s likely that you felt motivated and excited. And yet, it’s also likely that when you were done, you weren’t quite sure what any of it MEANT.
In concrete terms, what are you supposed to DO?
Part of the reason vision exercises can feel so “froofy,” despite their clear and necessary place in goal setting, is that they don’t tell you what to do next. And without that concreteness, it can feel frustratingly like empty motivation.
To counteract that feeling, let’s do some brainstorming using what you came up with yesterday as our starting point.Continue reading